Groupon Campaign: Party Like a Player
Oversaw all content direction, strategy and copywriting for Groupon’s extremely successful “Party Like a Player” campaign in 2022.
Groupon Campaign: Party Like a Player
Oversaw content direction and copy for celebrity partnership ads for Groupon’s “Party Like a Player” campaign.
Groupon Campaign: Party Like a Player
Oversaw all organic content strategy, direction and copywriting for Groupon’s “Party Like a Player” campaign social content.
Etsy Branded Content: Blog
Oversaw and evolved content strategy for Etsy’s blog, the Etsy Journal, with focus on narrative blog posts in support of key marketing campaigns and initiatives.
Etsy Branded Content: Blog
Revamped Etsy’s seller spotlight series on the blog, with designed assets and brand voice, which immediately saw increased engagement and traffic.
Etsy Trending Content: Blog
Oversaw content strategy and direction for trending content on Etsy’s blog, the Etsy Journal, with timely articles and relevant product highlights.
Etsy Cross-Channel Content
Oversaw content direction and copywriting for cross-channel collaboration, including seasonal and trending content, which touched blog, social media, email, push, and more.
Etsy Cross-Channel Content
Oversaw content direction and copywriting for cross-channel collaboration, including seasonal and trending content, which touched blog, social media, email, push, and more.
Etsy Trend Forecasting
Provided high-level direction for Etsy’s trend predictions when looking ahead by quarter and year, and used this information to guide content strategy.
Branded Content: Groupon Blog Post
Frequently wrote branded content for Groupon’s former blog, The Gist, which I was also editor-in-chief of.
Branded Content: Groupon Blog Post
Frequently wrote branded content for Groupon’s former blog, The Gist, which I was also editor-in-chief of.
Branded Content: Groupon Blog Post
Frequently wrote branded content for Groupon’s former blog, The Gist, which I was also editor-in-chief of.
Campaign: Grab Life by the Groupon
Oversaw copywriting for Groupon’s “Grab Life by the Groupon” campaign that encouraged customers to enjoy life’s best experiences.
Campaign: Grab Life by the Groupon
Oversaw copywriting for Groupon’s “Grab Life by the Groupon” campaign that encouraged customers to enjoy life’s best experiences.
Camapign: Grab Life by the Groupon
Oversaw copywriting for Groupon’s “Grab Life by the Groupon” campaign that encouraged customers to enjoy life’s best experiences.
Groupon TikTok Launch
Conceptualized, shot and edited TikTok content for Groupon’s account on a consistent basis. Also provided copy and oversaw all copy direction.
Groupon TikTok Launch
Conceptualized, shot and edited TikTok content for Groupon’s account on a consistent basis. Also provided copy and oversaw all copy direction.
Groupon Influencer Social Content
Oversaw content direction and copy for branded influencer content, in which we built lasting relationships with brand ambassadors.
Campaign: Grab Life by the Groupon
Oversaw copywriting for Groupon’s “Grab Life by the Groupon” campaign that encouraged customers to enjoy life’s best experiences.
Campaign: Grab Life by the Groupon
Oversaw copywriting for Groupon’s “Grab Life by the Groupon” campaign that encouraged customers to enjoy life’s best experiences.
Campaign: Grab Life by the Groupon
Oversaw copywriting for Groupon’s “Grab Life by the Groupon” campaign that encouraged customers to enjoy life’s best experiences.
Brand Campaign: Groupon Day
Oversaw all content direction and strategy for Groupon’s extremely successful Groupon Day campaign in both 2021 and 2022 across all company touchpoints, including social media, email/newsletter, app, blog and more.
Groupon Day Campaign Social
Wrote copy and oversaw all content and copywriting for Groupon Day celebrity partnerships in both 2021 and 2022, which featured names like Lance Bass and Tom Felton.
Groupon Day Campaign Social
Wrote copy and oversaw all content and copywriting for Groupon Day celebrity partnerships in both 2021 and 2022, which featured names like Lance Bass and Tom Felton.
Groupon TV Spot
Served as an on-camera brand expert/spokesperson for things like gift guides, trend forecasting and more.